Is Red Still Hot Or Not?

In all honesty, it has been some time since I've invested in red lingerie, opting instead for classic black ensembles. With Valentine's Day just around the corner, this got me thinking, 'Is red still a thing, or has it become passé?'

Reaching out to independent boutique owners for their expertise, the unequivocal response was, "Yes, red is always hot!". Here's what some had to say:

"If a guy comes in to buy lingerie for his love, they almost always choose red or black...pretty much year-round!

Red is the color of passion after all!"

~ Sonya Perkins

                                   Owner, Forever Yours Lingerie 

Empreinte Ludmila.
Available at Forever Yours Lingerie.

"Red lingerie has little competition especially around Valentine's Day. Red, black and lace are considered the holy trinity but not necessarily the only way to go."

~ Faizah Shahban

        Monaliza's Lingerie

Pleasure State Provacante Babydoll.
Available at Monaliza's Lingerie.

Psychological studies favour these ladies, providing empirical evidence that the "lady in red" is, in fact, a sexually appealing image for men.

So what do you think? Is red still hot or not?