Lounging with LUX!

This week, we are thrilled to introduce you to the inspiring minds behind LUX Sleepwear. The Canadian designed and made label promises to flatter a woman's body in all the right ways while keeping her cozy and warm. Based out of London, Ontario, founders Erin Craven-Patrick and Carey Rhodes know a thing or two about chilly nights.

Founders: Erin (left) and Carey.

After over a year of work to bring their vision to life, Lux Sleepwear was launched in Spring 2014. prior to that Carey had a long career in teaching. She is a busy mom, raising four kids - and a puppy. Erin continues a career as a Marketing and Sales executive at 3M Canada.

So what are they really like?

Erin:

Sweet or Savoury?

Cursed with a sweet tooth.

Muse?

Tory Burch.

Favourite piece in the Lux Sleepwear collection and why?

Hindsight and Come Hither. 

Epitomizes sexy an d cozy. The slit in the pants is such a unique and uber sexy design element.

Erin's Faves: Hindsight and Come Hither.

Carey:

Red or White?

RED!

Favourite fashion label?

Diane Von Furstenberg.

Favourite piece in the LUX Sleepwear collection, and why?

Chinook.

The perfect gown that makes you look so sexy but you still feel so covered.

Carey's Fave: Chinook.

We were eager to learn more about how these ladies were able to bring their idea to reality.

CC: What are three adjectives that describe the LUX woman?

LUX: Generous. Confident. Courageous.

CC: It sounds like the two of you have been friends for a long time. How does this contribute to your new found business relationship?

LUX: The friendship is the foundation. (It) has allowed us to be very honest with each other. We both have very busy lives and we realize that we both can't be "all in - all the time". Communication and honesty has been central to our partnership.

CC: According to your website, you envisioned LUX Sleepwear out of your own need for sexy and cozy sleepwear, that is family friendly. Share an inspiring lesson you have learned through the process of bringing this vision to life?

LUX: ...realizing where your strengths are and where they aren't. For the areas that were new to us, we reached out repeatedly to subject matter experts. We received so much priceless advice, wisdom, and connections from the experience of others.

The LUX woman is generous, confident and courageous.
(In Wrapture and Boudoir Basic.)

CC: We love that you pride your products on being 'Made In Canada'. What motivated you to maintain this and how does it require that you do business differently than others?

LUX: 'Made In Canada' means higher costs, but we believe that love is in the details, and people are willing to pay more when they understand the thought and care that went into keeping a brand designed and made in Canada.

CC: LUX Sleepwear is available via your online shop; however, many people feel that intimates, including sleepwear, are goods that need to be touched and felt prior to a purchase. That said, your shipping and return terms are great! Do you feel like that is enough to entice customers into foregoing the hands-on shopping experience?

LUX: The fabrics are a defining part of the brand. The softness is something we pride ourselves on. We have made sure that we talk about that in our digital marketing, and of course make shipping and returns super easy. 

We also recently began selling to a small number of boutiques across Ontario and the East Coast. The owner of The Little Black Bow, in Bracebridge, tells us that once a woman tries on and feels the fabric, she is sold.

Luxury fabrics - bamboo, modal and cashmere - have been chosen for their feel, form, breath-ability and warming  properties.

CC: What can we expect from LUX Sleepwear in the year to come? 

LUX: We have added more designs and XXL to many designs. We hope to continue to expand our retail business with lingerie boutiques...(we) see a great fit in ski villages such as Blue Mountain, Banff and Whistler.

Read a very special Calliope + Clio Review of Lux Sleepwear here.